Piracy has become to unsuccessful media what the Chupacabra is to lost sheep - an easy way to both absolve yourself of any responsibility for your failures while simultaneously bolstering an overarching narrative that is either overblown or completely untrue. I mean, there are many things that could cause some project to fail, and even multiple definitions of failure, but it's just so much easier to simply say "because piracy" and skip the whole introspective post-mortem process.